SSI announces Guy Campbell as new Chair of Board of Trustees

LONDON, 8 December 2020 – The Sustainable Shipping Initiative (SSI) today announces the appointment of Guy Campbell as new Chair of SSI’s Board of Trustees, replacing Stephanie Draper, who stepped down in September 2020.

Stephanie played a key role in the SSI’s founding in 2010 as part of Forum for the Future and went on to become the inaugural Chair of the Board of Trustees in 2013. Stephanie’s commitment to a more sustainable shipping industry has been instrumental in developing SSI as a leading voice in maritime sustainability.

Stephanie Draper said: “The SSI was the first of its kind – breaking new ground in sustainability and shipping – bringing leaders together to define what is needed. I am proud of what the SSI has achieved – from a roadmap to sustainability, new financial models for energy efficient retrofit, and practical ways to recycle ships. It is great to hand over the Chair to Guy at a time when SSI is going from strength to strength. He will benefit from an amazing team – Andrew, Nicole, Elizabeth and Andreea – and a really committed Board – thanks to both of them for all they have done for sustainability.”

This year marks SSI’s 10-year anniversary, and as we reflect on our history and ambitions for the coming decade, we are glad to welcome Guy Campbell as Chair to provide expert guidance and contribute to the initiative’s further development, as well as our ongoing work in the areas of decarbonisation, ship recycling and seafarers’ rights.

Guy Campbell joined SSI’s Board of Trustees in June 2020 and has worked closely with Co-Chair Alastair Fischbacher and the SSI Secretariat to gain a deep understanding of SSI’s work, objectives and capabilities. Guy brings 30 years of experience in the dry cargo sector, as broker, charterer, freight trader and currently General Manager (Atlantic), Swire Bulk, the bulk carrier owning and operating division of The China Navigation Company. He is a part time arbitrator and was Chairman of The Baltic Exchange 2014-16.

Guy Campbell said: “Joining SSI is an exciting opportunity to contribute to the shipping industry at such a significant time. I look forward to working with the Board and Secretariat, supporting SSI’s ongoing and future activities on key issues including decarbonisation, seafarers’ rights and ship recycling. I will work to ensure that SSI’s work, values and message reach decision makers and drive concrete action on the operational side of our industry.”

Co-Chair Alastair Fischbacher said: “The board undertook a detailed and rigorous process to ensure that we found someone who understood both SSI’s history and its ambitions for the future, and we are delighted to welcome Guy as Chair. Over the past six months the SSI team, Stephanie and I have worked with Guy to ensure a smooth transition; I very much look forward to working together with him to ensure the SSI continues to lead the shipping industry towards a truly sustainable future.”

2020 has also seen the appointment of A.P. Moller-Maersk’s Jacob Sterling and Forum for the Future’s Oriana Brine to the SSI Board of Trustees.

Oriana Brine

Oriana Brine

Independent Trustee

Oriana Brine is Associate Director, Sustainability at the global creative agency MullenLowe salt, and works with clients to catalyse purposeful yet credible corporate sustainability strategy and communications. She has spent over a decade working on sustainability issues in the food, energy, and supply chain industries in Asia Pacific. Her previous role was at leading international NGO Forum for the Future where she worked with companies such as Dole, China Navigation (Swire Group), Zespri, Unilever, Air New Zealand and Oxfam on solving complex climate change, biodiversity, and supply chain challenges.

Oriana is based in Singapore, the hub for accelerating the transition to a more sustainable future in Asia. She holds a Master of Science from the University of Auckland, specialising in marine biodiversity and a Bachelor of Science in Biology and Chemistry from the University of Waikato.

Webinar: Sustainability criteria for marine fuels

On 24 November 2020 SSI co-hosted a webinar in collaboration with the Getting To Zero Coalition. The discussion explored the sustainability issues surrounding marine fuels, contributing to the broader debate on incentivising and enabling the uptake of sustainable marine fuels, as well as informing decision-making around the choice of fuel(s) to promote, invest in and use.

Managing supply chain risks of marine fuels requires an understanding of the sustainability issues from a full lifecycle perspective, i.e. well-to-wake. Once these are understood and sustainability criteria defined, industry standards can be set and certification programmes can be put in place to assure the sustainability of marine fuels.

Moderator: Randall Krantz, Senior Project Advisor on Decarbonizing Shipping, Global Maritime Forum


  • Simon Bennett, General Manager – Sustainable Development, The China Navigation Company
  • Trevor Brown, Executive Director, Ammonia Energy Association
  • Mark Lutes, Senior Advisor, Global Climate Policy, WWF Climate and Energy Practice
  • Katharine Palmer, Global Sustainability Manager, Marine & Offshore, Lloyd’s Register

SSI Impact: News from our journey to sustainable shipping - 04/2020

The SSI Newsletter is published quarterly and is the place to find news from the SSI community, our partners and the impact of our collective work along our journey to a sustainable shipping industry.

Subscribe to SSI Impact: News from our journey to sustainable shipping

Lloyd's Register Report - Roadmap review

In October 2018 SSI members agreed that a comprehensive review and update of the Roadmap to a sustainable shipping industry was needed to ensure the relevance and robustness of the milestones against which industry progress can be tracked.

Throughout 2019-20, Lloyd’s Register was commissioned to conduct a thorough review of the Roadmap, resulting in a report that highlighted progress, identified gaps and pointed to areas where more action is needed to overcome shared barriers. Published in June 2020, the report designates Red Amber Green (RAG) status to indicate the progress made against the original Roadmap’s milestones, providing evidence and making recommendations for the updated Roadmap launched in December 2020.

Click to download

SSI launches updated Roadmap to a sustainable shipping industry to guide shipping throughout its sustainability journey

LONDON, 2 December 2020 – The Sustainable Shipping Initiative (SSI) announces the launch of the updated Roadmap to a sustainable shipping industry, a resource for stakeholders across the shipping value chain to navigate the major, pressing sustainability challenges facing the industry.

There is a clear need to reshape the way shipping operates in the face of current and future challenges: from a changing climate and the need for rapid decarbonisation by 2050; to increased scrutiny and pressure from investors, lenders and other financial stakeholders to improve sustainability performance and reporting; to the labour and human rights risks faced by seafarers worldwide, and highlighted by the ongoing crew change crisis.

Consisting of six vision areas – Oceans, Communities, People, Transparency, Finance, and Energy – each aligned with the Sustainable Development Goals and with its own set of objectives and interrelated milestones, the Roadmap sets out opportunities for positive impact across and beyond the shipping value chain.

Companies and organisations can use the Roadmap’s 60 milestones as indicators against which they report and track progress of their respective sustainability journeys.

Developed by members of the Sustainable Shipping Initiative with review and feedback from industry, the Roadmap deepens our individual and collective understanding of the barriers and opportunities, creating a common language and purpose for a sustainable, successful shipping industry.

Initially launched in 2016, the Roadmap was updated in 2020 to reflect the continuous changes in the maritime landscape and ensure its ongoing relevance. The updated Roadmap is a call to action, increasing ambition to respond to the global challenges and trends expected to affect the industry in the coming decades.

SSI Executive Director Andrew Stephens said: “The Roadmap to a sustainable shipping industry shows us what sustainable shipping looks like, highlighting how we as an industry can play our part in the achievement of the Sustainable Development Goals. From ocean governance; to port and coastal communities; seafarers and shipping workers; transparency and accountability; financial solutions to enable maritime innovation; to the radical decarbonisation of shipping - all of these elements are key in our collective journey to a sustainable and successful maritime industry.

The Roadmap is a tool for the industry to rally around and against which we can hold ourselves accountable. We hope all stakeholders engaged across the shipping value chain, will find the Roadmap useful and reflect on the pathways that we can individually and collectively contribute to, navigating to sustainable shipping in the months, years, and decades to come.”

Help us track progress by sharing what you are doing for sustainable shipping at

– ENDS –


Quotes from SSI member representatives:

Jacob Sterling, Head of Technical Innovation, A.P. Moller Maersk: “At Maersk we believe in taking responsibility through collective action when it comes to pursuing solutions to contribute to the SDGs. We’re committed to maximising the positive, and mitigating the negative impacts across our operations – ranging from the full decarbonisation of our shipping operations to improving ship recycling.

The Roadmap to a sustainable shipping industry provides a unique and ambitious overview of the milestones and priorities for us and our peers across the maritime sector, driving shipping’s sustainability journey in the decades to come.”

Oriana Brine, Senior Strategist, Forum for the Future: “The unprecedented system shock to the shipping industry this year underlines the urgent need for fundamental change to create a more resilient, future-fit sector that contributes to a regenerative and just society. We welcome this Roadmap as a holistic tool to drive this transformation, laying out the actions required for stakeholders in the shipping value chain to help achieve the UN’s SDGs, and offering clear milestones against which to track the industry’s progress towards these goals.”

Katharine Palmer, Global Head of Sustainability, Lloyd’s Register: “We’re proud to support SSI with updating its sustainability roadmap in line with recent developments in maritime, ensuring its relevance as we move towards to a zero-carbon future. The roadmap is an important tool for both the shipping industry and individual organisations, setting out milestones that cover all aspects of social, environmental and economic sustainability, helping businesses develop their own journeys: focusing on where they can contribute positively. The SSI roadmap also translates the UN’s SDGs into what sustainability means for shipping.”

Sebastien Landerretche, Head of Freight Platform, Louis Dreyfus Company: “As a member of SSI, Louis Dreyfus Company is very pleased to see the launch of the updated Roadmap to a sustainable shipping industry. We believe this will be a key resource and guide, for us and for other industry participants and stakeholders, as we work together toward our common goal to reduce shipping-related emissions and protect human rights.”

Robert Haggquist, Charterer, South32: “At South32, working with communities is a core part of who we are and what we do. We believe that by working in partnership with our communities we can understand our environmental impact and only by working together can we achieve long-term social, environmental and economic outcomes. It’s this strong foundation between industry stakeholders and communities that is vital, indeed essential, to achieve the milestones set out in the Roadmap.

We are proud to contribute to this Roadmap, which sets out the milestones that the maritime sector must achieve across six vision areas in the decades to come, helping us extend our emphasis on local and indigenous communities beyond land-based supply chains and into our shipping operations.”

Roger Charles, Executive Director, Environmental and Social Risk Management, Standard Chartered Bank: “Shipping’s sustainability journey presents an opportunity for financial institutions to get involved and drive changes in the global fleet by supporting R&D and the development of operational and technological improvements.

Beyond the investment needed for the rapid decarbonisation of the industry, banks, investors, insurance providers and others must also consider what sustainable investment means in a broader maritime context – using concepts like the blue economy and tools like this roadmap to guide thinking in this area.”

Simon Bennett, General Manager – Sustainable Development, The China Navigation Company: “The China Navigation Company is committed to making the shipping value chain sustainable. As founding members of the Sustainable Shipping Initiative, we’ve worked alongside industry leaders for the past ten years, united by a common goal of collective action and transparency to not only contribute to, but also assist a sustainable and successful maritime sector to thrive.

Stakeholders across and beyond the physical and economic lifecycle of ships must work to coalesce and align on sustainable solutions to help us achieve the milestones featured in this latest iteration of our Roadmap (and as early as possible). We must all act now, and act together, to tackle the diverse challenges facing the sector in the coming decades and contribute to progressing the global sustainability agenda.”

Mark Lutes, Senior Advisor, Global Climate Policy, WWF Global Climate and Energy Practice: “The decarbonisation of the shipping industry is essential to ensure the world achieves the Paris Agreement goal to limit global warming to 1.5˚C. While the level of climate ambition needed from the sector has not yet materialised, there are voices in the sector, like the Sustainable Shipping Initiative, actively calling for comprehensive climate action on several fronts. It gives hope that the shipping sector will, sooner rather than later, move decisively to decarbonize by 2050 as climate scientists have told us we must.”


Notes to Editors

For more information, interviews or comment please contact Elizabeth Petit, Head of Communications, Sustainable Shipping Initiative (


About the Sustainable Shipping Initiative

The Sustainable Shipping Initiative (SSI) is a multi-stakeholder collective of ambitious and like-minded leaders, driving change through cross-sectoral collaboration to contribute to – and thrive in – a more sustainable maritime industry. Spanning the entire shipping value chain, SSI members are shipowners and charterers; shipyards, marine product, equipment and service providers; banks, ship finance and insurance providers; classification societies; and sustainability non-profit organisations. | @SustShipping

Download this press release as a PDF

Roadmap to a sustainable shipping industry

The Roadmap to a sustainable shipping industry lays out the pathways and defines tangible milestones to be collectively achieved over the coming decades.

Consisting of six vision areas – Oceans, Communities, People, Transparency, Finance, and Energy –  each with its own set of objectives, desired outcomes and interrelated milestones, the Roadmap outlines what needs to be achieved along shipping’s sustainability journey.

Click below to download a printer-friendly PDF and explore the vision areas and milestones.

Click to download

Tristan da Cunha creates largest Marine Protection Zone in the Atlantic

Progress against milestone 1.2040.2

High seas and coastal marine protected areas are established and enforced, and marine spatial plans are in place

November 13, 2020

Tristan da Cunha, the UK Overseas Territory, has declared that 687,000 square kilometres of its waters will become a new Marine Protection Zone, the largest no-take zone in the Atlantic with no fishing, deep-sea mining or other extractive activities permitted.

Almost three times the size of the UK, the Marine Protection Zone will safeguard the unique wildlife there, including 25 species of seabirds.

International Climate Bonds Standard launches Shipping Criteria

Progress against milestone 5.2020.2

Sustainable shipping finance tools addressing ESG performance including sustainability-linked loans and green bonds are developed and implemented, facilitating R&D and technology investments

November 9, 2020

The International Climate Bonds Standard launched its Shipping Criteria. The criteria are designed to provide shipowners and operators with technical guidance to evaluate whether a shipping project or asset contributes to climate change mitigation and can be used to certify a green bond under the CBI Certification scheme.

The criteria require that “ships are not primarily dedicated to transporting fossil fuels and are either, zero-emission ships at the point of application for Certification or performing below the average operational emissions intensity of their respective size and class throughout the tenor of the bond.”

Shipping industry leaders launch project for delivering on seafarers’ rights

LONDON, 5 November 2020 – The Sustainable Shipping Initiative (SSI) and the Institute for Human Rights and Business (IHRB), along with SSI members today announce the launch of a new project focusing on seafarers’ labour and human rights.

Delivering on seafarers’ rights will be a joint project to develop a human rights code of conduct for charterers, and a roadmap for tackling systemic challenges which create human rights risks for seafarers – a widely-recognised gap in catalysing industry-wide policy and practice.

Co-led by SSI and IHRB, the project brings together SSI members: The China Navigation Company; Forum for the Future; Louis Dreyfus Company; Oldendorff Carriers; RightShip; South32; and Standard Chartered Bank.

The challenge of protecting and respecting seafarers rights was thrust into the spotlight with the emergence of 300,000+ seafarers stranded at sea due to crew-change restrictions as a result of the COVID-19 pandemic. Alongside this increased public awareness of the challenges seafarers worldwide face, there is a growing demand from consumers, investors, business partners, governments, and civil society for transparent and sustainable supply chains that address human rights along with environmental concerns.

Charterers are also increasingly under scrutiny with regard to the sustainability of their supply chains, not only in terms of their commodities but also the vessels that transport their cargo. However, there is currently a lack of guidance on how labour and human rights risks should be identified and mitigated.  Plugging this gap is key to strengthening both chartering-related decision-making and due diligence processes.

This project will see charterers play an active role in raising the industry’s bar through the development of an industry code of conduct for actors joined together across the shipping value chain. Based on international labour and human rights standards and principles, this work will bring charterers, shipowners, and operators together for collective action, increasing transparency and driving positive change.

The work will further explore ways in which seafarers’ rights can be addressed by demanding transparency on labour and human rights risks, for example - through contractual terms and chartering provisions.

Andrew Stephens, Executive Director at SSI said: “Respect of the labour and human rights of seafarers worldwide is a key milestone on the road to sustainable shipping. We strongly believe in the power of transparency to drive positive change, and through this work we seek to catalyse collective action and leadership by charterers to advocate for more robust human rights protection within the industry.”

Frances House, Deputy Chief Executive at IHRB said: “COVID restrictions have stranded over 300,000 seafarers at sea worldwide, thrusting the human rights risks of shipping into the spotlight as never before. IHRB welcomes the opportunity to collaborate with SSI and its members in raising the bar across the industry whereby respect for international human rights standards becomes part of everyday business. An industry-wide code of conduct affirming the human rights responsibilities of shipowners and operators will help to level the playing field and enable cargo owners and investors to make more informed choices around whom they want to do business with.”



Testimonials from members of SSI's Working Group on the Human side of shipping: Delivering on seafarers' rights

James Woodrow, Managing Director at The China Navigation Company Pte Ltd said: “Maritime transport is essential to the world’s economy as over 90% of the world’s trade is carried by sea and it is, by far, the most cost-effective way to move en masse goods and raw materials around the world (1). Generally this happens quietly and unobtrusively, but this is only possible due to the essential work carried out by 1.65 million (2) seafarers of all nationalities.

Too often the nature of this ‘out of sight, out of mind’ work is taken advantage of by unscrupulous organisations to be also ‘below or ignoring national and international legislative requirements and against basic accepted standards of human rights’. The China Navigation Company is keen to work with the other committed members and partners of the Sustainable Shipping Initiative to ensure that seafarers’ labour and human rights are fully respected and observed. We will work in this initiative with proactive charterers to play an active role in raising the bar and through transparency assist the due diligence to deliver on seafarers’ rights, potentially by way of an industry code of conduct and through contractual terms and chartering provisions”.

Sally Uren, Chief Executive at Forum for the Future said: “COVID has revealed who really are our essential workers and how little value our society and our economy often attaches to their essentialness. This could not be more true in relation to seafarers without whose work, our access to various basic needs would be severely impacted. Yet, the lack of respect for their human rights is not a new story. Forum hopes that this initiative will deliver an understanding of practical ways in which we can all play a role in changing structures and mindsets such that we can re-design a rights-respecting business model for the shipping industry.”

Seb Landerretche, Head of Freight Platform at Louis Dreyfus Company said: “Preserving and protecting human rights throughout our supply chains is of great importance for LDC. As leading global charterers, we are committed to protecting the rights of workers at sea, all the more so in today’s context, with the added challenges and restrictions caused by the pandemic. In this area as in others, we believe that transparency and collaboration through multi-stakeholder platforms like SSI is the key to lasting positive change. We look forward to working with others in this drive to address human rights challenges at sea.

David Peel General Manager at RightShip said: “It’s unfortunate that it took a global pandemic for seafarer welfare to come into sharp focus. Some seafarers have been on a ship for 18 months. This is not sustainable, it leads to long-term fatigue, which impacts decision-making and focus. That is why we have seen numerous high-profile incidents including fires, groundings, and capsising of ships, and notably, the recent demise of the Gulf Livestock off Japan, which sailed into a typhoon. If we expect our seafarers to make safe choices, we need to do the right thing and protect their health and wellbeing. RightShip is committed driving lasting change and I am pleased that we have been able to work with SSI to make significant strides forward.”

Robert Haggquist, Charterer at South32 said: “Respect for human rights is fundamental to how we do business at South32 and reflects our values of care, trust, togetherness and excellence. Not only is it the right thing to do, but it is critical to the success and integrity of our business. We believe the industry needs to focus on seafarers’ human rights in the same way we look at land-based supply chains. Only by improving the respect for seafarers’ human rights can we achieve truly sustainable supply chains with positive social impacts. We are delighted to work with other likeminded companies through SSI to achieve a positive sustainable impact.”

Samantha Bramley, Director Environmental & Social Risk Management, Sustainable Finance, Global Banking at Standard Chartered Bank said: “At Standard Chartered we believe we have a fundamental responsibility to respect human rights in all we do and ensure that our financing in no way contributes to any adverse impacts to seafarers rights on ships we finance. The shipping industry has unique challenges regarding the oversight and enforcement of human rights at sea and seafarers rights can often be overlooked, an issue brought into stark reality with the recent COVID 19 pandemic with some seafarers trapped on ships for months on end, leading to serious impacts on their human rights. At Standard Chartered we continue to look for ways to improve the situation for seafarers and work with key organizations like the SSI to bring about greater awareness, transparency and change to improve the lives of seafarers.


Notes to Editors

For more information, interviews or comment please contact Elizabeth Petit, Head of Communications, Sustainable Shipping Initiative ( and Haley St. Dennis, Head of Communications (

About the Sustainable Shipping Initiative

The Sustainable Shipping Initiative (SSI) is a multi-stakeholder collective of ambitious and like-minded leaders, driving change through cross-sectoral collaboration to contribute to – and thrive in – a more sustainable maritime industry. Spanning the entire shipping value chain, SSI members are shipowners and charterers; shipyards, marine product, equipment and service providers; banks, ship finance and insurance providers; classification societies; and sustainability non-profits. | @SustShipping

About the Institute for Human Rights and Business

Founded in 2009, IHRB is the leading international think tank on business and human rights. IHRB’s mission is to shape policy, advance practice, and strengthen accountability in order to make respect for human rights part of everyday business. | @ihrb

Download this press release as a PDF